Manifest Destiny - Creating Your Own Luck
Larry Gagosian's journey to the pinnacle of the art world is punctuated by encounters with influential figures like Leo Castelli and Si Newhouse, each playing a pivotal role in his ascent.
Gagosian, starting in the art world with a focus on selling posters in Los Angeles, gradually transitioned to dealing more seriously in art. His passion and interest led him to cross paths with photographer Ralph Gibson, who was represented by the famed New York art dealer Leo Castelli. This connection would prove to be a turning point in Gagosian's career.
The introduction to Castelli came about when Gagosian, intrigued by Gibson's work, reached out to him for an exhibition on the West Coast. Recognizing an opportunity, Gagosian didn't hesitate to fly to New York, meeting Gibson personally. This bold move demonstrated Gagosian's proactive approach and eagerness to immerse himself in the art world.
During his time in New York, Gagosian's interaction with Gibson opened the door to meet Leo Castelli, a towering figure in the art world known for his primary market expertise. Castelli, known as the 'Pope of Art Dealers', had nurtured the careers of numerous prominent artists. Gagosian's acquaintance with Castelli was instrumental, offering him insights into the sophisticated New York art scene and helping him build a network in the art community.
The meeting with Si Newhouse, another significant milestone in Gagosian's career, came about through his association with Castelli. While walking with Castelli in New York, they encountered Si Newhouse, a powerful media magnate and avid art collector. Curious about the stranger Castelli had greeted, Gagosian learned of Newhouse's status and, true to his assertive nature, seized the moment.
Gagosian's approach to meeting Newhouse was direct and unapologetic. He doubled back, introduced himself, and, in a straightforward manner, asked for Newhouse's number. This interaction was a demonstration of Gagosian's characteristic boldness and his keen sense of opportunity. Newhouse's extensive art collection and influence in the art world made him an invaluable connection for Gagosian.
These encounters with Leo Castelli and Si Newhouse were more than just introductions; they were gateways into the upper echelons of the art world. Through them, Gagosian gained not only invaluable mentors and contacts but also a deeper understanding of the art market's complexities. These relationships would be instrumental in Gagosian's rise, helping him navigate and eventually dominate the highly competitive and intricate world of art dealing.